Skip to content Skip to navigation
We're still delivering! Check out our bank holiday weekend schedule.

We Meet Again: The Packaging Innovators Making a Splash in the World of Refill

In the words of Again’s Founder and CEO, Matt Kennedy, ‘To truly innovate you have to change the system that you’re operating in.’ Meet the fascinating business that’s helping us march forwards in the Refill Revolution while continuing to champion our favourite brands.

Again is the London-based company of eco innovators offering reusable packaging solutions for businesses wishing to ‘close the loop.’ While we’ve been refilling our bottles for over a hundred years, not every company has the infrastructure to efficiently and safely follow suit. This is one of the key reasons why reusable packaging represents less than 2% of the market, and it’s where Again step up and help them step forwards in the Refill Revolution.

The Again magic happens in state-of-the-art cleaning facilities known as CleanCells®. Located at logistics hubs to save transport emissions and costs, they’re designed to process an enormous 250k units of packaging per month. Once cleaned, each bottle is given a unique identification code so Again can track how many times it gets reused, and how much CO2 and water is saved by the process compared to single use.

Earlier this year, we teamed up with Again and Tom Parker Creamery, our supplier of delicious flavoured milks and cream, to trial this game-changing refill process. The empty bottles were collected from your doorsteps like usual, but instead of being taken away to be responsibly recycled, they were sent to Again, where they were cleaned, then back to Tom Parker Creamery for refill, before ending up on your doorsteps again.

A huge success, this partnership has paved the way for us to help more and more brands close the loop, from some of our old favourites to Coca-Cola. Have you discovered all the products that have joined our Refill Shop with the help of our friends at Again? Check them out here, and remember to leave them on your doorstep once you’ve finished with them. Refill shopping has never been easier!