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Privacy and Cookies Policy


This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Milk & More takes its responsibility for protecting your data very seriously and if there’s anything here you don’t understand, or if you want to ask any questions, please feel free to Contact Us. We’ll make our best efforts to keep you informed if there are any changes to the way we process your personal data in the future and we are committed to respecting and protecting your privacy.

This policy is regularly reviewed to ensure that we continue to serve your privacy interests. We reserve the right to update this policy from time to time, with any updates published on our Site. We therefore encourage you to review our policy periodically for the most up to date information on our privacy practices. We will not however substantially change the way we use personal information you have already provided to us without the appropriate prior agreement. By continuing to use our Site after a policy change you are indicating your acceptance of the revised policy terms.

You do not need to register to browse our Site, and this policy sets out how we will use your personal information, regardless of whether you register with us, when you are generally browsing and using our Site. If you would like to register with us so that we can keep you informed about other products, offers, promotions, information and services which we offer and which we think may be of interest to you, then please see the Keeping you informed and managing contact preferences section of this policy.

Please read this policy carefully before you browse our Site and/or register with us. If you do not agree with the ways in which we intend to use your personal information then please do not continue to use our Site.

What does this policy cover?

This privacy policy, as well as our Terms of Website Use and Acceptable Use Policy, applies when you use:

  • the website;
  • the Milk & More app (which is owned and operated by us);
  • any of the services we provide through our website and app including when you buy products, or if you contact us or we contact you about our services; and
  • the purchase of any of our products or services placed over telephone.

This policy applies however you may access our website and app (together we refer to these as “Site”), including via via Google Play or the Apple App Store, and through mobile or tablet devices.

Who is the “Data Controller”?

We are MoreCo Group Limited, trading as Milk & More.

We are a private limited company registered in England with company number 13537233. Our registered office is Second Floor, Park View, Riverside Way, Camberley, United Kingdom, GU15 3YL.

In this document Milk & More may be referred to as “we”, “us”, or “our”.

What information do we collect and how do we collect it?

We may collect and process the following personal information about you:

  1. Information you give us. You may give us information when you:
  • register on our Site;
  • purchase products via our Site;
  • enter your postcode into our Site to see if we deliver to your area or to see what products are available in your local area;
  • enter your name, email address and postcode into our Site so that we can let you know when we start delivering in your area;
  • enter competitions or register for promotions;
  • report a problem with our Site;
  • contact us, for example to discuss an order, or how to register or use our Site;
  • correspond with us by phone, e-mail or otherwise.

We may ask you for the following personal information for the purposes of processing your order:

  • your name
  • your billing and delivery address
  • your e-mail address
  • your phone number
  • your financial and credit card information
  • your contact preferences
  • your delivery preferences and instructions

Your delivery address will determine which delivery hub, round and roundsperson are assigned to your account by us.

We may also ask you for your personal information regarding your experiences with our products in order to provide you with further correspondence about our goods and services. This is optional, you do not have to provide us with this information.

Also see the Keeping you informed and managing contact preferences section of this policy for information about how we may keep in touch with you.

  1. Information we automatically collect. Depending on your device settings (see our Cookie Policy), whenever you interact with our Site or use our services, we may automatically record information from your browser or device. This may include.
  • technical information, including the Internet Protocol (IP) address used to connect your computer or other device to our Site, your login information, browser type and version, time zone setting, location data, browser plug-in types and versions, operating system and platform.
  • information about your visit to our Site, including the full Uniform Resource Locators (URL) clickstream to, through and from our Site (including date and time); time of day and products you viewed, searched for or place in your basket; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, devices used to access our Site and any phone number used to call our customer support services number.
  • information about the products you have purchased including any promotions used, the frequency of your orders and spend patterns.
  • Information about your use of our app, including what device you access it from and how frequently you access it.
  1. Information we receive from and share with third parties. We work closely with third parties for a variety of reasons and will make all reasonable efforts to ensure that they are also compliant with data protection law. The kinds of third parties we may share your personal data with include:
  • organisations that provide payment software for the processing of all orders through our Site and who may process your personal information for counter fraud and anti-money laundering purposes as well as payment processing;
  • a customer service centre provider who may process your personal information if you contact our customer support services with a query about your account or an order you have placed in order to help resolve your query. It is in our legitimate interests to undertake surveys, customer and market research, gather feedback, and analyse all such feedback/results and customer contact, to enable us to improve our customer service and expand the products and services we offer;
  • marketing and analytics organisations that provide us with information on how customers use our website and app, and their experience in doing so, as well as information on where our customers are based and what their shopping preferences are. This helps us improve our Site and services, and enables us target our marketing campaigns more effectively;
  • website developers who may process your personal information for the purposes of developing, analysing, maintaining, supporting and testing our Site;
  • food delivery companies and delivery partners who may receive details of your purchases in order for them to process or deliver an order for a product sold on our Site.

How do we use your information?

We use your personal data firstly to fulfil any contractual obligations that exist between us or where we have a legitimate business interest in doing so, such as:

  • To process and deliver the products you purchase through our website, including keeping you updated on your orders and reminding you of items in your basket that you haven’t yet purchased;
  • To process payments and refunds;
  • To check or confirm your identity in order to prevent fraud or money laundering;
  • To respond to your queries;
  • To notify you of changes to our Site;
  • To keep our Site safe and secure;
  • To comply with a legal obligation or to protect the rights, property, or safety of our staff, partners and other customers. This includes exchanging information with other organisations for the purposes of fraud protection and anti-money laundering.

We also have a legitimate business interest in sharing your personal information with:

  • other members of our parent and sister group companies for the purposes of, for example, providing hosting, infrastructure, data centre and IT services for the operation of our website; and
  • any person (and their and our legal and professional advisers for this purpose) with whom we are negotiating any sale, transfer or re-organisation of our business. If this proceeds, the acquiring party of the business or part of it, may use your personal information in the same ways as set out in this policy.

Where we have your consent to do so, we use your personal data to improve the quality of our Site and our services, and for marketing purposes, including to provide you with information about other products and services or events that we think may be of interest to you (please see the Keeping you informed and managing contact preferences section of this policy).

You may withdraw your consent for us to process your personal data for these purposes at any time. Withdrawing your consent for us to process your personal data will not affect the lawfulness of the processing beforehand.

Keeping you informed and managing your contact preferences

Provided you have given us consent:

  • we would like to send you information about our services and the Milk & More business based on interests you have shown and products you purchased when browsing our Site;
  • we may contact you for your thoughts and/or opinions about our products or services (for marketing research purposes);
  • we may bring to your attention other products that you may like or offers, promotions, information and services, as well as relevant upcoming events which we think may be of interest to you;
  • if we don’t currently deliver in your area, we will let you know when we do.

If you agree to us using your personal information in this way then we may contact you by email, social media, phone, SMS or post.

If you would prefer us not to process your personal information in this way, you have the right to ask us not to do so at any time. Please see the Contact us section of this policy.

You can manage your preferences for the ways in which we contact you, when you:

  1. sign up on the Site for the first time; or
  2. select your preferred contact methods on the ‘Marketing Preferences’ page within your Milk & More online account.

If you download our app, we may send you marketing app notifications. You can opt out of receiving these by changing the notification settings in the Milk & More app settings on your phone.

We will get your express opt-in consent before we share your personal data for marketing purposes with any company outside of our group of companies.

Your Rights

You have a number of rights under data protection legislation which, in certain circumstances, you may be able to exercise in relation to the personal information we process about you:

  1. The Right of Access – you have the right to confirm whether or not your personal data is being processed, and to be provided with relevant details of what those processing operations are and what personal data of yours is being processed.
  2. The Right to Rectification – if you notice that the data we have about you is inaccurate or incomplete, you may request we rectify the mistake. We will make every effort to respond to requests of this type immediately.
  3. The Right to Erasure – otherwise known as the ‘right to be forgotten’, this given you the right to request your personal data be deleted. This is not an absolute right; if you were to request that we erase your personal data, we would erase as much of that data as we could but may have to retain some information if it is necessary. We would ensure that the remaining data is used only when and where it is absolutely necessary.
  4. The Right to Objection – if you wish to object to the way we use, or have used, your personal data you may do so freely.
  5. The Right to Complain – we will always try to maintain the highest standards and encourage the confidence our customers have in us as an organisation. To achieve this, we request that any complaints be first brought to our attention so we can properly investigate matters. If you would like to complain about Milk & More to a regulatory body, you may do so by contacting your local data protection supervisory authority.

You can exercise these right by emailing or writing to us (please see the Contact us section of this policy).

How do we store your information?

All personal information you provide to us will be stored on our secure servers or those of third parties or contractors we engage to help us run our business. We will keep information no longer than we need to for the purpose for which we collected it. The period of time for which we keep personal information depends on any legal retention period to which we are subject and according to business needs. If you have registered with us then we will keep your personal information for at least as long as you are registered with us.

The personal information that we collect from you may be transferred to and held by us, or third parties/contractors at a destination outside of the European Economic Area that does not have equivalent data protection laws to those in the UK. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government; or
  • Where there are appropriate safeguards in place on the basis of standard data protection clauses legally approved by the UK Government.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, for example when you register with us, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we take appropriate measures to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site and any transmission is at your own risk. Once we have received your information, we will use security procedures and security features to try to prevent unauthorised access. We ask you not to put any details that are particularly private into free text fields.

Our Site includes social sharing features. This means that you can share content from our Site via your social media accounts where that content (for example a product) will appear on your social media account feed. Please ensure when using these features that you do not submit any personal information that you do not want to be seen, collected or used by other users. Please refer to the privacy policy of the relevant social media providers for details of how your personal information may be used by them if you use these features.

How long will Milk and More keep your Personal Data?

We will keep your personal data only for as long as required to achieve the purposes for which it was collected, in line with this privacy notice.

The following criteria are what determine the period for which we will keep your personal data:

  • Until we are no longer required to do so to comply with regulatory requirements or financial obligations.
  • Until we are no longer required to do so by any law we are subject to.
  • Until all purposes for which the data was originally gathered have become irrelevant or obsolete.
  • Until the goods and/or services we have provided are no longer in active use.
  • Until it has been requested that we no longer process the data and that it is erased; in some cases, where there is a remaining relevant or legal reason why we are required to keep this data, we may opt to restrict the amount of processing being conducted to what is absolute necessary rather than erase it.

Where will Milk and More store your Personal Data?

As a part of our standard business practices, we may transfer your personal data to organisations based in countries that have not been granted an adequacy decision under the General Data Protection Regulation.

Where data is transferred to such countries, we shall ensure that specific safeguards or derogations have been established.

These might include where the data transfer is necessary in order to fulfil a contract between us and yourself, where we have received your specific consent after having made you aware of any risks involved, or where contracts are in place between us and the third-parties involved that ensure the recipient organisation has a suitable standard of data protection in place.

Links to other websites

Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates including social media sites. If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them (including those linked to your location) have their own privacy policies and that we do not accept any responsibility or liability for these policies or for the processing of your personal information by those parties. Please check those policies before you submit any personal information to these websites.

Changes to your personal details

Please help us to keep your personal details up to date by promptly notifying us of any changes, for example if you change address or telephone number.

If you need to change your personal details or preferences at any time please contact us (please see the Contact us section of this policy) or log into our Site and update your details in the section called 'My Account'.

Contact us

If you have any questions, comments or requests regarding this policy please address them to:


Postal: Park View, Watchmoor Park, Riverside Way, Camberley, GU15 3YL

Telephone: 0345 606 3606

Further Information

The Information Commissioner’s Office (ICO) regulates data protection and privacy matters in the United Kingdom. They make a lot of information accessible to consumers on their website and they ensure that the registered details of all data controllers, such as MoreCo Group Limited, are available publicly. You can access them at

Last Updated: December 2023

Cookies Policy

Who we are

Our website, including the iOS and Android mobile application versions (together, our Site) is operated by MoreCo Group Limited, trading as Milk & More (we or us).

We are a limited company registered in England with company number 13537233. Our registered address is Second Floor Park View, Riverside Way, Camberley, United Kingdom, GU15 3YL.

Please read this policy carefully before you browse our Site and/or register with us. If you do not agree with the ways in which we intend to use cookies on our Site then please do not continue to use our Site.

Information about our use of cookies

This website uses cookies. 
A cookie is a small text file that is downloaded to your computer that gives you a more personalised experience when using our website. They are not harmful and are not used to identify you personally. For example, a cookie can record certain information about a visitor to a website to tailor their options for when they next visit.

To learn more about cookies visit:
All about Cookies -

We use the following cookies: ·

Strictly necessary cookies. These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site, use the shopping cart and checkout. We use a third party payment solution for checkout on our Site so may need to share information with them for this purpose. We may also need to share your information with our partners so that they may help us to deliver your order to you. Please see our Privacy Policy for further information.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily. We may also share this information with our partners for this purpose, please see our Privacy Policy for further information.

Functionality cookies. These are used to recognise you when you return to our Site. This enables us to personalise our content for you, greet you by name, remember your preferences (for example, your regular orders), remember your search settings and remember whether you are logged in or not.

Targeting cookies. These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site and the advertising displayed on it more relevant to your interests. We may also share this information with our partners for this purpose, please see our Privacy Policy for further information.

Our cookies help us:

• Make our Site work as you’d expect
• Save you having to login every time you visit our Site
• Remember your settings during and between visits to our Site
• Improve the speed/security of our Site
• Allow you to share pages with social networks like Facebook and Twitter
• Continuously improve our Site for you
• Make our marketing more efficient
• Analyse and report sales data to our partners

We do not, without your express permission to do so, use cookies to:
• Collect any personally identifiable information or any sensitive information;
• Pass personally identifiable data to third parties (other than as explained in this policy and in our Privacy Policy).

Below is a list of all cookies we use on our Site and what they are used for:





Strictly Necessary

Used to ensure that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user’s knowledge.


Strictly Necessary

Milk&More cookie which remembers storefront node.


Strictly Necessary

Used to store the different cookies categories that the user allowed.


Strictly Necessary

Used to hold the current session’s id.


Strictly Necessary

Store the postcode of the customer. It is added when the customer adds a postcode.


Strictly Necessary

Security handling



Strictly Necessary

Remember user ID across sessions.


Strictly Necessary

Stores the cart information for an anonymous customer that has entered their postcode. It is added when the customer adds something to their cart for the first time.



Hotjar Tracking Code cookie. Identifies a new user’s first session. Used by Recording filters to identify new user sessions.



Hotjar Tracking Code cookie. A cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session.




Hotjar Tracking Code cookie. Set to determine if a user is included in the data sampling defined by your site's daily session limit.



Google Analytics cookie to store and count page views.



Hotjar Tracking Code cookie. Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Hotjar does not track users across different sites. Ensures data from subsequent visits to the same site are attributed to the same user ID.



The main cookie used by Google Analytics, enables a service to distinguish one visitor from another and lasts for 2 years. Any site that implements Google Analytics, including Google services, uses the ‘_ga’ cookie. Each ‘_ga’ cookie is unique to the specific property, so it cannot be used to track a given user or browser across unrelated websites.



Hotjar Tracking Code cookie. Used to detect the first pageview session of a user.



Google Analytics cookie to store and track visits across websites.



Used by Google for the purpose of providing its risk analysis.



Used to store a user’s state regarding their cookies choices. For google.



Google uses the ‘CONSENT’ cookie, which lasts for 2 years, to store a user’s state regarding their cookies choices. 



Used by Zopim to store the visitor's identity across visits and the visitor's preference to disable the live chat feature.



Used to store information such as your preferred page configuration and playback preferences like explicit autoplay choices, shuffle content, and player size.



Used to remember your preferences and other information, such as your preferred language, how many results you prefer to have shown on a search results page (for example, 10 or 20), and whether you want to have Google’s SafeSearch filter turned on. Google ads optimisation.



Used to remember the users preferences and other information for YouTube and are also used to detect and resolve problems with the service.



Tries to estimate the users' bandwidth on pages with integrated YouTube videos.



Youtube marketing cookie. Registers a unique ID to keep statistics of what videos from YouTube the user has seen.



Marketing cookie for facebook.



Used to measure and improve the performance of advertising campaigns and to personalize the user's experience (including ads) on TikTok.



Used to measure and improve the performance of advertising campaigns and to personalize the user's experience (including ads) on TikTok.



First party cookie which groups actions for users who cannot be identified by Pinterest.



Marketing cookie for bing ads.



Marketing cookie for bing ads.



From roeyecdn. Stores a reference to a visit to attribute a sale to marketing channels.



Marketing cookie for google adsense.



Advertising cookie from doubleclick.



Google Ads Optimization: to provide ad delivery or retargeting.

Granting us permission to use cookies

We will ask for your consent to place cookies or similar technologies on your device except where they are essential for us to provide you with a service you have requested (eg. to enable you to put items in your shopping basket and to use our check-out process).

You can withdraw any consent to the use of cookies or manage any other cookie preferences by adjusting the sliders on our privacy dashboard which appear when using the website for the first time or in incognito or private browsing mode. It may be necessary to refresh the page for the updated settings to take effect.

You can delete any cookies stored on your computer but this may prevent you from getting the most from your next visit to our Site.

Managing cookies

You can block or disable cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Site. You can find out how to do this for your particular browser by clicking "help" on your browser's menu. It may be that your concerns around cookies relate to so-called “spyware”. Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive.

Third Parties

Please note that third parties including search engines and social media websites may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

All this talk of cookies...

We sell a wide range of biscuits and cakes as well as savoury snacks. Why not browse the shop for a bit of biscuity inspiration?

Last Updated: December 2023