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Make a Splash for a Better Mind: Join the Ice Bucket Challenge with Milk & More

At Milk & More, we believe in doing more than delivering milk - we deliver impact!

This World Milk Day, we’re not just raising a glass — we’re raising awareness. We’re proud to bring back the Ice Bucket Challenge, the fun, freezing viral movement with a purpose — and this time, it’s in support of mental health.

To celebrate, we’re donating £2,000 to the Mental Health Foundation, the UK’s leading charity dedicated solely to the prevention of poor mental health, and the promotion of mental wellbeing for all. Now, we’re inviting you — our customers, communities, and colleagues — to take part.

So, grab a bucket, take the plunge, or simply make a donation. However you choose to show support, you’ll be helping to fund life-changing work for people across the UK.
 

Ready to get involved?

Donate to the Mental Health Foundation.
 

Why We’re Supporting the Mental Health Foundation

The Mental Health Foundation is the home of Mental Health Awareness Week and the only UK charity focused exclusively on preventing mental health problems before they start. Their work is rooted in the belief that good mental health should be a basic human right — and not dependent on your postcode, background, or income.

Their programmes span across communities, schools, families, and workplaces, ensuring support is practical, inclusive, and accessible.

Our donation will contribute directly to initiatives like the “U OK?” programme, a peer-led project supporting university and college students by equipping them with mental health knowledge, self-care tools, and leadership skills to help others.

Through this programme, the Foundation trains students to deliver workshops that create safe, stigma-free spaces, boost mental health literacy, and encourage open dialogue. It’s a clear example of how the Foundation is empowering young people to lead change from within their own communities.

We’re proud to stand alongside them and help extend the reach of this vital work.
 

What World Milk Day Means to Us

Since 2001, World Milk Day, celebrated every year on June 1st, has highlighted the importance of milk as part of a healthy lifestyle, a source of nutrition, and a global agricultural cornerstone.

At Milk & More, we see milk as more than just a product. It’s a symbol of wellbeing, community, and care — values that align closely with mental health support. Just as a nutritious breakfast sets the tone for the day, mental wellness lays the foundation for a healthy, balanced life.

That’s why this World Milk Day, we’re combining the power of dairy with the power of doing good. We’re not only delivering milk to doorsteps — we’re delivering support to those who need it most.
 

Join Us: Donate, Nominate, and Make a Difference

Mental health affects us all. Whether you’ve faced challenges yourself or supported a loved one through theirs, you know how important it is to have resources, education, and open conversations.

By joining our Ice Bucket Challenge and supporting the Mental Health Foundation, you’re helping to break down stigma, fund prevention work, and build a society where everyone has the tools to thrive.

 

Ready to get involved?

  • Take the challenge
  • Donate now or get splashed!
  • Share your support online

Together, we can turn a bucket of ice into a wave of change for better Mental Health!