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Rude Health cereals

A Life Lived in Rude Health is a Life Worth Living

If you thought breakfasts were boring, you can’t have heard of Rude Health!

The mission began in 2005 with husband and wife team Camilla and Nick, and their determination to bring flavour and enjoyment to healthy eating. Always passionate about wholesome, homemade food, they became more scrutinous of shop-bought cereals after starting a family. Browsing the supermarket aisles, they noticed a clear divide between the healthy and the tasty, and that the ‘healthy’ options were often anything but.

Offended by the ‘rabbit food’ nature of the truly healthy cereals, they dreamt up a huge goal – to create the world’s most exciting muesli. From their own kitchen table, they experimented with the most flavoursome fruits, crunchiest nuts and seeds, and smoothest grains, eventually concocting the tastiest combination of twenty-three perfect ingredients, each organically and sustainably farmed, nutritious and delicious.

Proudly naming it ‘The Ultimate Muesli’ they boxed it up in recycled jars and shoe boxes to sell locally, and it wasn't long before it took off - even Nigella Lawson loved it. Camilla and Nick were so proud of their muesli that they used it in place of confetti at their wedding that year- something they wouldn't recommend due to the amount of guests leaving with oats in their hair!

Propelled by the muesli's success and with their flair for flavour, the couple soon expanded their range, turning their attention to oats. With Rude Health’s Daily Oats, Nick, an avid porridge fan, is a regular contender at the annual World Porridge Championships, winning twice so far.

Fifteen years on, things have come a long way for this exciting brand. Driven by their passion for vegan goodness, they perfected a line of indulgently smooth and creamy dairy-free drinks, including the heavenly almond flavour.

Thanks to their commitment to both quality and sustainability, they’ve won a whole host of awards, too, including an incredible 23 Great Taste Awards (and counting!), and a B Corp accreditation. Businesses who boast the B-Corp badge are recognised for their ethical and environmentally-friendly practises and production, and as far as Rude Health are concerned, this means ‘shining from the inside out,’ while leaving the planet and their consumers ‘in ruder health.’

When it comes to sustainability, the mission never ends. From day one, the good people at Rude Health have been exceptionally picky about their ingredients, making sure to work with farmers who favour small harvests with maximum flavour. As for packaging, they use recyclable packaging across their whole range, and are determined to use 100% renewable materials by 2022.

Despite the skyrocketing growth and achievement, for Rude Health, the goal remains the same as ever – keep flavour at the heart of simple nutrition so that you can enjoy food that sets you up for a day spent in rude health – feeling good and living life to its best.