Skip to content Skip to navigation

An All Natural Zero Waste Message

At Milk & More, we’re passionate about helping our communities reduce their waste and live more sustainably by championing glass bottles and other environmentally-friendly packaging from like-minded suppliers determined to do their bit for the planet. To spread our message in the most natural way possible, talented artist John Lundberg and his team crafted our logo from just soil and turf, all of which will be reused – a fully zero waste message!

John and his team meticulously crafted the enormous 60 by 18 metre logo on a Gloucestershire farm using all-natural methods. It took them an impressive 48 hours to create, and after the installation, the turf was collected and reallocated to further turfing projects to ensure that nothing went to waste.

Our passion for providing our customers with zero waste solutions has only strengthened with the challenges of 2020.

We understand that for a vast majority of Britons, shopping sustainably is important, and as a result of COVID-19, more than 80% of households are actively trying to reduce the amount of plastic they use by searching for more eco-friendly products.

That’s why we’re so excited to introduce them to the circular economy of zero-waste packaging. You’ll find this in our own milk and juice bottles, as well as Fill’s refillable household supplies, all of which are collected by your milkman to be reused as many times as possible before being responsibly recycled.

COO Andrew Kendall said of the project:

‘We created this advert to highlight our own, reusable, packaging options. Zero waste packaging is more than just a trend; it is a necessity in today’s world.

‘Ninety-seven per cent of our product range, which includes 200 items of food, drink, and eco-friendly household products, comes in packaging that fits the circular economy - packaging that is reusable, recyclable or compostable.

‘We’re committed to reaching 100% before 2023.’

It is because of our passion for sustainability as well as high quality food and drink that we work with some truly exceptional eco-conscious suppliers, like River Cottage, founded by Hugh Fearnley-Whittingstall, environmental campaigner and co-presenter of BBC’s War on Plastic. Talking of zero waste, he said:

‘More than ever, we need brands to look at how they can do better with packaging and waste – plastic in particular. Consumers are clearly fed up with taking home a load of pointless plastic and will be increasingly drawn to products and businesses who can show they take this issue seriously and are prepared to work hard to do better. Milk and More is clearly one of those businesses and that’s one of the reasons I really like working with them.’

Be sure to check out the amazing message in the earth in all its glory here, and shop from our zero-waste range here.