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Becoming The Home of Refill™: Join Us in the Refill Revolution

When you think of ‘refill’ shopping, it might conjure up an image of trekking to a faraway shop with armfuls of Tupperware, and that’s sadly been the reality for far too long. It’s about time doing the right thing was a lot more convenient, and we’ve got the bottle to take the lead. We’ve become the Home of Refill™, delivering refillable solutions right to your door!

When it comes to being careful about our environmental impact, for most of us, recycling is the first thought, but it’s sadly far from ideal. Over 43% of recycled glass bottles end up in landfill or incinerated, emitting 36 million tonnes of carbon each year.

Luckily, there’s a far better option for the environment, if a little more challenging. It’s known as refill, and it’s right at the heart of our heritage, in the iconic glass milk bottle. Our famous little bottles make an astounding difference, saving us heaps of plastic as well as reducing our carbon footprint. If a single glass container is refilled five times before recycling, it can reduce emissions by 60%. Our milk bottles are refilled up to 28 times!

Over the years, we’ve welcomed more fantastic 'refillables' onto our floats, run by innovators determined to do business the planet-friendly way, just like us. Since 2020, our partnership with Fill offers refillable personal and home care products and after launching Good Club last year, you can now enjoy pantry essentials like pasta, cereal and coffee dropped off at your doorstep in refillable tubs.

Earlier this year, we went a step further, embarking on a trial mission with packaging innovators Again and one of our long-term partners, Tom Parker Creamery, whose bottles we previously collected to recycle. We trialled several centres down Again's refill route, collecting the glass bottles to be cleaned and refilled with the same delicious flavoured milks and double cream. We’re happy to say it was a huge success, and has paved the way for some very exciting changes. Joining Tom Parker Creamery and our existing refillable range, we’ve got the following fantastic brands working with us to make those bottles go on and on:

We’re so excited to see our online refill shop grow, making sustainable shopping easier for everyone. Look out for the green ‘I'm Refillable, Please Return Me’ logo. These are the products we collect to refill, so don’t forget to give them a rinse and leave them on your doorstep. We’ll do the rest. Together we can make a difference – come and join the Refill Revolution!