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Stitch & Story

Stitch and Story - Where There's Wool, There's a Way!

This Christmas, we're thrilled to have partnered up with some truly special suppliers to bring brilliantly different and thoughtful gifts to your stockings, including wonderful knitting kits from Stitch & Story.

The creative brains behind this unique business are two millennial friends with a passion for homemade, sustainable creations, and a dream to spread the joys of knitting to their own generation and beyond.

In 2012, Jennifer Lam and Jen Hoang felt it was a shame that knitting was perceived as an old-fashioned pastime, and they vowed to ignite some interest in their favourite hobby by launching workshops where they could introduce curious crafters to what they saw as a therapeutic and sociable activity that was sadly losing its place in modern day crafting.

Not long into the venture, the two friends realised there was little in the way of resources to inspire beginners, so they started putting together refreshingly simple and eco-friendly kits of 100% natural merino wool, bamboo needles and easy patterns and instructions - the full package to empower your inner artisan to master the craft of knitting while creating something beautiful along the way - initially bobble hats, scarves and snoods.

Sure enough, these easy and enjoyable kits sparked plenty of interest in homemade woollen creations, and Jennifer and Jen quickly went on to expand their patterns to include cushions, mittens and plenty more. Since starting their passion project, Stitch & Story have collaborated with the likes of Pusheen and Hello Kitty, have kits stocked in over 25 countries, and have created an inspiring range of kits suited to all skill levels, each one producing a beautiful handmade creation.

As well as the obvious passion for knitting, at the heart of Stitch & Story's ethos is the desire to see people embark on a journey to learn a new skill and experience the sense of accomplishment born from creating something from scratch. In their words:

'The richness of stories created with every stitch builds a personal story.'

These lovely kits make meaningful and personal gifts. Whether you want to gift a kit or its finished product for Christmas, jump into a new hobby for the New Year, or simply learn a new skill, you'll be sure to have a feel-good story behind each woollen wonder a Stitch & Story kit helps you create.